👋 Hello.
I care about people: users, colleagues, stakeholders. Their motivation matters to me as I strive to understand the why behind actions so that I can ask the right questions and better solve their problems. With 4 years of experience as a Product Designer I value systems thinking, finding connections between moving pieces, and leveraging teamwork to deliver clear and kind experiences.
I'm Kriszta
Work
Check out my curated projects.
Work
Check out my curated projects.
Work
Check out my curated projects.
How a simpler claim experience drove a £2m uplift
Redesigning How Members Claim Offers
How a simpler claim experience drove a £2m uplift
Redesigning How Members Claim Offers
How a simpler claim experience drove a £2m uplift
Redesigning How Members Claim Offers
Helping eligible members get through a complex sign-up journey with confidence.
Using Data to Optimise Sign Up
Helping eligible members get through a complex sign-up journey with confidence.
Using Data to Optimise Sign Up
Helping eligible members get through a complex sign-up journey with confidence.
Using Data to Optimise Sign Up
How rethinking our landing page workflow unlocked engineering time and lowered acquisition costs by 50p per member.
Reinventing Landing Pages at Blue Light Card
How rethinking our landing page workflow unlocked engineering time and lowered acquisition costs by 50p per member.
Reinventing Landing Pages at Blue Light Card
How rethinking our landing page workflow unlocked engineering time and lowered acquisition costs by 50p per member.
Reinventing Landing Pages at Blue Light Card
How design can lead the way
Design to Inspire
How design can lead the way
Design to Inspire
How design can lead the way
Design to Inspire
About Me
About Me
About Me
I design digital products, but I didn’t take a straight road to get here. I wandered like so many of us designers do, happily. Along the way, I’ve worked as a researcher running experiments, helped run and market a cocktail bar - designing flyers while also managing a team, tutored students, and designed logos and T-shirts. It’s a mixed bag, and that’s why it works. Each detour taught me more about how people think and behave, and shaped the way I approach problem-solving today. When I’m not designing, I’m usually out for a run or baking sourdough that takes far longer to rise than expected.
Product Designer
Blue Light Card
2022 - Present
English Tutor
Preply
2020-2022
Customer Experience Advisor
LTK Consultants
2019-2020
General Manager
Pepper Rocks Limited
2018-2019
Researcher
Babes-Bolyai University
2016-2017
Product Designer
Blue Light Card
2022 - Present
English Tutor
Preply
2020-2022
Customer Experience Advisor
LTK Consultants
2019-2020
General Manager
Pepper Rocks Limited
2018-2019
Researcher
Babes-Bolyai University
2016-2017
Product Designer
Blue Light Card
2022 - Present
English Tutor
Preply
2020-2022
Customer Experience Advisor
LTK Consultants
2019-2020
General Manager
Pepper Rocks Limited
2018-2019
Researcher
Babes-Bolyai University
2016-2017
What People Say
Some kind words from the people I had the pleasure to work with.
What People Say
Some kind words from the people I had the pleasure to work with.
What People Say
Some kind words from the people I had the pleasure to work with.
She uplifts the team's dynamic and makes working together feel more human.
Jaroslav U
Product Manager
Kriszta's work on the onboarding flows demonstrated a sharp analytical mindset and a mature approach to evidence-led design.
Andrew C
Director of Design
Her ability to translate discovery into actionable opportunities is a key strength that adds real value to the team.
Jaroslav U
Product Manager
She has had an immense impact on the team particularly through her contributions to the design system, redemption UX, CMS, and landing pages.
Salimah M
Senior Product Designer
She uplifts the team's dynamic and makes working together feel more human.
Jaroslav U
Product Manager
Kriszta's work on the onboarding flows demonstrated a sharp analytical mindset and a mature approach to evidence-led design.
Andrew C
Director of Design
Her ability to translate discovery into actionable opportunities is a key strength that adds real value to the team.
Jaroslav U
Product Manager
She has had an immense impact on the team particularly through her contributions to the design system, redemption UX, CMS, and landing pages.
Salimah M
Senior Product Designer
She uplifts the team's dynamic and makes working together feel more human.
Jaroslav U
Product Manager
Kriszta's work on the onboarding flows demonstrated a sharp analytical mindset and a mature approach to evidence-led design.
Andrew C
Director of Design
Her ability to translate discovery into actionable opportunities is a key strength that adds real value to the team.
Jaroslav U
Product Manager
She has had an immense impact on the team particularly through her contributions to the design system, redemption UX, CMS, and landing pages.
Salimah M
Senior Product Designer
She uplifts the team's dynamic and makes working together feel more human.
Jaroslav U
Product Manager
Kriszta's work on the onboarding flows demonstrated a sharp analytical mindset and a mature approach to evidence-led design.
Andrew C
Director of Design
Her ability to translate discovery into actionable opportunities is a key strength that adds real value to the team.
Jaroslav U
Product Manager
She has had an immense impact on the team particularly through her contributions to the design system, redemption UX, CMS, and landing pages.
Salimah M
Senior Product Designer
She uplifts the team's dynamic and makes working together feel more human.
Jaroslav U
Product Manager
Kriszta's work on the onboarding flows demonstrated a sharp analytical mindset and a mature approach to evidence-led design.
Andrew C
Director of Design
Her ability to translate discovery into actionable opportunities is a key strength that adds real value to the team.
Jaroslav U
Product Manager
She has had an immense impact on the team particularly through her contributions to the design system, redemption UX, CMS, and landing pages.
Salimah M
Senior Product Designer
She uplifts the team's dynamic and makes working together feel more human.
Jaroslav U
Product Manager
Kriszta's work on the onboarding flows demonstrated a sharp analytical mindset and a mature approach to evidence-led design.
Andrew C
Director of Design
Her ability to translate discovery into actionable opportunities is a key strength that adds real value to the team.
Jaroslav U
Product Manager
She has had an immense impact on the team particularly through her contributions to the design system, redemption UX, CMS, and landing pages.
Salimah M
Senior Product Designer
She uplifts the team's dynamic and makes working together feel more human.
Jaroslav U
Product Manager
Kriszta's work on the onboarding flows demonstrated a sharp analytical mindset and a mature approach to evidence-led design.
Andrew C
Director of Design
Her ability to translate discovery into actionable opportunities is a key strength that adds real value to the team.
Jaroslav U
Product Manager
She has had an immense impact on the team particularly through her contributions to the design system, redemption UX, CMS, and landing pages.
Salimah M
Senior Product Designer
She uplifts the team's dynamic and makes working together feel more human.
Jaroslav U
Product Manager
Kriszta's work on the onboarding flows demonstrated a sharp analytical mindset and a mature approach to evidence-led design.
Andrew C
Director of Design
Her ability to translate discovery into actionable opportunities is a key strength that adds real value to the team.
Jaroslav U
Product Manager
She has had an immense impact on the team particularly through her contributions to the design system, redemption UX, CMS, and landing pages.
Salimah M
Senior Product Designer
She uplifts the team's dynamic and makes working together feel more human.
Jaroslav U
Product Manager
Kriszta's work on the onboarding flows demonstrated a sharp analytical mindset and a mature approach to evidence-led design.
Andrew C
Director of Design
Her ability to translate discovery into actionable opportunities is a key strength that adds real value to the team.
Jaroslav U
Product Manager
She has had an immense impact on the team particularly through her contributions to the design system, redemption UX, CMS, and landing pages.
Salimah M
Senior Product Designer
She uplifts the team's dynamic and makes working together feel more human.
Jaroslav U
Product Manager
Kriszta's work on the onboarding flows demonstrated a sharp analytical mindset and a mature approach to evidence-led design.
Andrew C
Director of Design
Her ability to translate discovery into actionable opportunities is a key strength that adds real value to the team.
Jaroslav U
Product Manager
She has had an immense impact on the team particularly through her contributions to the design system, redemption UX, CMS, and landing pages.
Salimah M
Senior Product Designer
She uplifts the team's dynamic and makes working together feel more human.
Jaroslav U
Product Manager
Kriszta's work on the onboarding flows demonstrated a sharp analytical mindset and a mature approach to evidence-led design.
Andrew C
Director of Design
Her ability to translate discovery into actionable opportunities is a key strength that adds real value to the team.
Jaroslav U
Product Manager
She has had an immense impact on the team particularly through her contributions to the design system, redemption UX, CMS, and landing pages.
Salimah M
Senior Product Designer
She uplifts the team's dynamic and makes working together feel more human.
Jaroslav U
Product Manager
Kriszta's work on the onboarding flows demonstrated a sharp analytical mindset and a mature approach to evidence-led design.
Andrew C
Director of Design
Her ability to translate discovery into actionable opportunities is a key strength that adds real value to the team.
Jaroslav U
Product Manager
She has had an immense impact on the team particularly through her contributions to the design system, redemption UX, CMS, and landing pages.
Salimah M
Senior Product Designer