Design to Inspire

Design isn’t only about solving today’s problems. It can also spark ideas, shape strategy, and help teams imagine what’s possible. Throughout my time at Blue Light Card, I created forward-looking concepts that served as conversation starters. Tools for aligning stakeholders, exploring new opportunities, and defining the long-term vision of the product. Below are a few of the exploratory designs that helped teams think bigger and move toward a more ambitious future.

Design to Inspire

Design isn’t only about solving today’s problems. It can also spark ideas, shape strategy, and help teams imagine what’s possible. Throughout my time at Blue Light Card, I created forward-looking concepts that served as conversation starters. Tools for aligning stakeholders, exploring new opportunities, and defining the long-term vision of the product. Below are a few of the exploratory designs that helped teams think bigger and move toward a more ambitious future.

Design to Inspire

Design isn’t only about solving today’s problems. It can also spark ideas, shape strategy, and help teams imagine what’s possible. Throughout my time at Blue Light Card, I created forward-looking concepts that served as conversation starters. Tools for aligning stakeholders, exploring new opportunities, and defining the long-term vision of the product. Below are a few of the exploratory designs that helped teams think bigger and move toward a more ambitious future.

Company

Blue Light Card

Role

Product Designer

Company

Blue Light Card

Role

Product Designer

Company

Blue Light Card

Role

Product Designer

Purple Flower
Purple Flower
Purple Flower

🧿 Product Vision

🧿 Product Vision

🧿 Product Vision

Local

A personalised, location-aware savings hub that helps members discover relevant nearby offers from major brands to local independents, while giving merchants new ways to grow.

Money

An expanded financial services vision built around co-branded products such as insurance and banking, helping members save more and spend smarter through trusted, personalised solutions.

Media

A self-serve, data-driven retail media platform where partners — from CPG brands to local businesses — connect with our high-intent audience, delivering measurable ROI and more relevant experiences for members.

Savings Hub

A central dashboard showing members how much they’ve saved and how much more they could save, using personalised nudges to deepen engagement and surface new value.

Onboarding

A category-selection flow that captures member interests from day one, allowing us to personalise the product and accelerate early value. Members who activate faster convert more effectively and are more likely to renew.

Activation & Loyalty

A guided early-experience framework that helps new members take meaningful first actions and build habits around the core value proposition. A reward mechanic or in-product currency encourages exploration and strengthens loyalty.